Sport and snow-covered or even icy surfaces: a marriage that has always ignited the competitive instinct of Pirelli, engaged in over 300 motorsport competitions, many of which rallies on snow and ice, and which is renewed with two new initiatives signed P lunga con sponsorship of the Alpine Skiing World Championships and Ice Hockey World Championships.
Leader in the original equipment winter tyres, Pirelli has reached an agreement with Infront Sports and Media for the sponsorship of the next three editions of the FIS (International Ski Federation) Alpine Ski World Championships. In fact, the colors of the long P will accompany the 2017 to 2021 editions of the World Cup. First date from 6 to 19 February in Saint Moritz, where 600 athletes from about 70 nations will compete, who will be followed by one billion spectators all over the world.
