"Really? I knew it. I have to congratulate Stefano Ackermann, intelligent and also lucky". John Tambouri, a tireless financier who continues to run around the Po valley to visit companies that want to leave the pandemic behind as soon as possible, has not yet had the opportunity to discover that behind the historic sprint of Marcell Jacobs in Tokyo there is also a piece of Tip, the Tamburi Investment Company which brings together a significant share of Made in Italy.
To take care of the commercial image of the blue arrow is in fact la Doom (which stands for Doom-Dream of Ordinary Madness) Entertainment, founded by Fedez but today 51% controlled by BE (with an option to go up to 100%), the Star-listed company which is a creature of Stephen Ackerman, former head of IT services at Capitalia, now a consultant for large European financial groups, with more than a thousand employees and a presence in 9 countries. A mission that immediately convinced Tamburi to the point that Tip now owns 20% of the company which indirectly represents Marcell Jacobs, the athlete from Desenzano born in Texas who, within a few days, has probably become the most appetizing testimonial. A golden opportunity for the Fedez/Ackerman couple who, Tamburi explains, "have set themselves the goal of refresh the image, questionable, of financial institutions in dialogue with a younger audience”.
In short, the exact opposite of the double-breasted bank that stood out in the pre-crisis advertisements. Who knows what will come out of the combination with a character like Jacobs: young, unconventional, with a serial story behind him (father absent and found again before the race, three children at 27, a strong mother and a telegenic partner). At first glance, someone like this could also be entrusted with the relaunch of Monte Paschi or Carige. But, out of the question, it is easy to predict that Domm will aim for more credible companies in the eyes of generation Z (and not only), as it is in their DNA.
Recently Fedez and Doom together with Mastercard were among the promoters of a digital event presented by Flowe, a benefit company of the Mediolanum group (Oscar de Montigny is also one of the promoters). At the end of last November, the rapper had managed to organize a unique event of its kind together with Intesa Sanpaolo, thanks to which two million euros were raised: a concert, Dream hit, the proceeds of which were donated to show business workers, a category extremely affected by the pandemic. Thanks to Jacobs, the possibilities are multiplying today (at revised rates, of course). As well as the numbers made in 2020 by Sogno di Ordinaria Follia (Doom) Entertainment, the company born from a rib of Federico Lucia's Zdf, aka Fedez. Thanks also to the nose of a financier, Gianni Tamburi, with an infallible nose.
