The advertising investments in the first two months of 2015 compared to the same period last year. According to the estimates provided by Nielsen investments in advertising in Italy decreased in trend terms by 5,2% in the period January-February 2015. A decrease which in economic terms translates into 48,9 million euros of less investment.
In percentage terms, the sector that has suffered the greatest declines are those of out of home TV (-16,1%) and direct mail (-13,9%). The percentages of investments in are also decidedly negative advertising in newspapers and periodicals which lost respectively 8,9% and 6,2% for the cumulative period January – February. There tv closed with a drop of -4,9%. Investments are also down Internet dropped by 5,3%. In contrast those on the radio which recorded an increase of 5,2%.
TV still remains the medium that attracts the greatest number of investments with over 552 million euros in the first two months of the year (28 million euros less than in 2014). Behind the TV are the newspapers with just over 100 million euros collected in advertising and then the internet with 60 million euros.
