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ISIN code: US5184391044
Sector: Non-durable consumer goods
Industry: Personal/Family Care
Estée Lauder shares are traded on the NYSE US market under the Ticker EL.
GWatch the stock's listing history on the NYSE
Company Description
Estée Lauder Companies Inc is an American company that operates in the cosmetics, perfumes and hair and skin care products sector. It is one of the largest companies in the industry.
It was founded in 1946 in New York by Joseph Lauder ed Estee Lauder.
Estée Lauder has stores all over the world. Today, the greatest demand and sale of its products comes from the Asian market.
It has approximately 48.000 employees.
The company, since 2012, is led by the Italian Fabrizio Freda, first external manager to take over Estée Lauder. Until then, the brand had always been managed directly by the homonymous family, in particular by Leonard Lauder and his son William.
The company has always stood out for its marketing campaigns and testimonials, chosen from actors/actresses and show business personalities.
It has been listed on the New York Stock Exchange (NYSE) since 1995.
I major investors, as of March 2021, they are:
- The Vanguard Group, Inc. 7.53%
- BlackRock Fund Advisors 6.34%
- Fidelity Management & Research Co. 4.91%
- SSGA Funds Management, Inc. 3.94%
- Jennison Associates LLC 3.13%
- Edgewood Management LLC 2.96%
- Fundsmith LLP 2.94%
- JPMorgan Investment Management 2.25%
- Massachusetts Financial Services 1.68%
- Magellan Asset Management Ltd. 1.58%
La Lauder family owns about 38% of the company share.
Turnover in 2020 was around 14 billion with a net profit of 606 million.
Estée Lauder shares are currently trading at around $298.
Economic and financial analysis of the company
The company was created by Joseph Lauder and his wife Estéeinitially marketing only four products.
In the following years the production of various cosmetic products and perfumes was expanded.
Since 1960, Estée Lauder perfumes have been marketed outside the United States. and the first store is opened inside Harrods in London.
Estée Lauder is awarded by theAlbert Einstein College of Medicine in 1968, in recognition of achievements in the world of commerce. In the same year, the Clinique Laboratories Inc., the first company of dermatologically tested cosmetics and perfumes.
Since 1981, Estée Lauder products have also been exported to the Soviet Union.
In the 90s, acquisitions and licensing agreements lead the company to be one of the leading brands in the sector.
In 1990, it was created Origins, famous today for its natural skin products.
Signs licensing agreements for the marketing of fragrances with Tommy Hilfiger, Kiton, an Italian fashion house and with the American designer Donna Karan (DKNY).
In 1994, he acquired the Canadian company's brand M.A.C. Cosmetics, perfecting the purchase in 1998.
Buy in 1995 the Bobbi Brown Cosmetics, by the famous make-up artist, and the company La Mer, famous for its Crème de la Mer face cream.
In 1995 it decided to be listed on the New York Stock Exchange.
In 1997, the company creates Aveda, her first holistic beauty and hair care brand.
In 1999 he acquired the perfume house Jo Malone London.
In 2005 he signed an agreement with the designer Tom Ford to develop and distribute fragrances and cosmetics under the Tom Ford Beauty brand.
In 2006 Estée Lauder acquired bumble & bumble, hair care salon and in 2010 Smashbox Beauty Cosmetics, Inc. On October 28, 2011, Aramis and Designer Fragrances, division of The Estée Lauder Companies Inc., e Tory Burch LLC have announced the signing of a multi-year agreement for the exclusive worldwide license of Tory Burch perfumes.
He continues his acquisitions, buying the brand rodin, famous for skincare, LeLabo, fragrance brand ee by investing in India through a stake in forest essentials, luxury cosmetic company specializing in Ayurvedic products.
In recent years he buys the company Editions de Parfums Frédéric Malle, Glamglow, Becca Cosmetics and Dr. Jart +.
In November 2016, the largest acquisition ever made by the company took place, buying the cosmetics company for about 1,45 billion dollars Too Faced.
In February 2021, Estée Lauder increases its stake in the company December owner of The Ordinary through an offer of about 1 billion dollars. Estée Lauder thus becomes the majority shareholder, passing from 29% to control of 76% of the company. The agreement provides for the complete acquisition within three years of the total of Deciem.